Six ways to convey the spirit of your work with video

In my work, I often use video making as one way to express and cultivate the spirit of an organization or program. Here are a few ways you can use video to further and deepen your own work. Increasingly, if you are not using video to illustrate and invite people into your work, you're missing a large percentage of your potential audience.

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1. Ask leaders in your field to do a video interview about how their work relates to the ideas at the core of your work. Post the video on YouTube and share it with your network. People who are searching for the interviewee will also get exposed to your idea, and you'll also have an opportunity to build more of a partnership with the interviewee.

My previous post of an interview with Diana Whitney about Appreciative Inquiry and Whole Systems Healing is one example of this.

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2. Videotape stories from the people most impacted by your work. Group the stories in themes that show the range of outcomes from your work. Post the videos on your website and use them to tell your organization's story.

I've had the privilege of consulting with the FATHER Project for past year and a half, supporting their planning and evaluation. This summer we videotaped several participants as they told their own stories about how the project has impacted their lives. We linked short video clips from these interviews to the logic model for the project, so a personal story illustrates each intended outcome.

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And a few more tips:

3. Embed videos within email newsletters and updates, giving people another way to receive your message.
4. Invite children that are connected with your work to write their own stories and make these stories into movies. The process of making and showing these movies can be a great community builder. I'm doing that this week with East African children at high-rise buildings in my neighborhood.
5. Envision the future of your organization and community by making videos that combine images and sounds that express the vision you are working toward.
6. Get started. You don't have to be an expert in movie making. Experiment, post it online, and ask for feedback.

I'd be glad to do a free consultation with you about how you could effectively use video in your organization. More examples of videos I've made with organizations are on my website.

Engaging with Institutions as Living Entities

I was grateful to receive these reflections on the spirit of institutions from Michelle Bizek. I liked them so much that I wanted to share them here:

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It seems to me that the term “institution” could be synonymous with a living entity composed of living, interactive systems and that the simplest expression of this living entity is the individual and more complex expressions include groups (i.e. churches, social clubs, Boy Scouts, etc.), businesses, governments (local, state, national), nations, and finally, humanity.

Each of these living entities has a spiritual ethos and I think if we look at the simpler human system and what influences and shifts it toward a healthier expression then those principles can also be applied to the larger systems. For example, we know that personal change is more efficient when we receive permission and agreement from the subject. Of course we can intercede and practice aggressive prayer for a person, but the effecting of change, most of the time, comes more readily when the person expresses permission for your influence and agrees to work with you toward change. It is like the difference between walking around the block praying for the person in house #123 or knocking on his door, going inside, and opening dialog
with him. Once you are inside talking with him you learn what he believes, how he thinks, what he values, his habits, how he makes decisions, his history, his fears, and his dreams. Now you can pray with greater specificity and he knows you are connecting to what is relevant to him. You are engaging the spirit of the man, freeing him from the “illusions spun over” him.

Taking this to the institutional level, I think that learning these same things about the institution will reveal the spirit of the institution. Once that is identified, abberations in the dominant
characteristics and expressions reveal “ the demonic…arising within the institution” and give us the specificity for targeted prayer for change as we “recall it to its divine vocation.”

Spiritual discernment will help us differentiate between the spirit of the man, the institution, the demonic, and the holy, and the information provided by each; this is essential for efficient prayer.

- Michelle Bizek

Whole Systems Healing & Appreciative Inquiry

Earlier this month, I participated in a conference on "Whole Systems Healing" put on by the Center for Spirituality and Healing at the University of Minnesota and the Life Science Foundation. At the conference, I helped video tape interviews with some of the presenters. I'd like to share this interview with Diana Whitney with you. Diana is one of the leaders in the field of Appreciative Inquiry. If you want to know how to bring out the best in your organization, listen to Diana. I draw on Appreciative Inquiry in much of the work I do with organizations. It was an honor to connect with Diana. I also recommend the other interviews we did at the conference. If we won't quickly learn how to heal large human systems, we're in big trouble. I was quite encouraged by the many streams of systemic healing that came together in this conference.

Free Hour of Consultation: Assessing the spirit of your organization & leadership

A special offer for organizations in the Twin Cities who are helping build healthy and just communities

Free Hour of Consultation: Assessing the spirit of your organization & leadership

Does your organization have a shared vision for where you are headed? Could you be more effective in carrying out that vision and learning as you go? Are there processes that could help develop more clarity, consensus, and commitment among people connected with your organization?

Contact Michael at michael@clarityfacilitation.com or 612-234-1122 to set up a time to meet.

To give you a sample of what this consultation might look like, I'm also including a video clip of a recent consultation I did with George W. Bush and Barack Obama. FYI, the conversation with Bush and Obama was more personal and playful than most consultations I do.

The Transformation of Elk River, MN

Did you know that a small city in Minnesota is seen by thousands of people across the world as a model for how the spiritual transformation of a city can happen?

I recently met with Stephanie Klinzing, the Mayor of Elk River, MN. The city is 35 miles NW of Minneapolis, and has a population of about 23,000. Since 1996, pastors, business leaders, and government leaders have met weekly to pray for Elk River. Many things have grown out of the prayer and relationships. For example, a local bank was started that offered prayer as a free banking service. In 2004, the New York Times wrote a 10 page article about that bank and Elk River, as an example of the faith at work movement. Many churches in Elk River began seeing their congregation as not just their members, but everyone in the city. Churches collaboratively worked together to reach and care for everyone in the city. In 2000, a network called Love Elk River started to provide "individuals and families with spiritual and physical needs by offering them a relationship-based network of support." Earlier this year, they had a contest to see how many random acts of kindness people in Elk River could do in one month.

Those involved talk about how Elk River used to lead the nation in its per-capita teen suicide rate. After the prayer network had been active for a few years, there was a stretch of years where there were no teen suicides. The Mayor also talks in detail about the economic and safety benefits of this movement. But the primary indicator that the group is aiming for is "the elimination of systemic poverty."

I don't agree with everything about the approach that informs the Elk River movement. My approach would be more interfaith. At the same time, I know that I have a lot to learn from it. I'm especially drawn to prayer, relationship-building, and cultural change that works for the elimination of systemic poverty. Most spirituality in the U.S. is so individualistic and focused on the benefit to individuals. I'm excited about this approach, which also focuses its spirituality for the benefit of cities and nations. I'm very interested in helping connect folks in Elk River with researchers interested in tracking indicators in the city and helping evaluate the influence that this movement is having in the city. If you are interested, please let me know.

What do you think about the spiritual transformation of cities? Are you scared? Ready to call the ACLU? Curious? Inspired? Ready to sign up?