Friday, July 23, 2010

Six ways to convey the spirit of your work with video

In my work, I often use video making as one way to express and cultivate the spirit of an organization or program. Here are a few ways you can use video to further and deepen your own work. Increasingly, if you are not using video to illustrate and invite people into your work, you're missing a large percentage of your potential audience.

1. Ask leaders in your field to do a video interview about how their work relates to the ideas at the core of your work. Post the video on YouTube and share it with your network. People who are searching for the interviewee will also get exposed to your idea, and you'll also have an opportunity to build more of a partnership with the interviewee.

My previous post of an interview with Diana Whitney about Appreciative Inquiry and Whole Systems Healing is one example of this.

2. Videotape stories from the people most impacted by your work. Group the stories in themes that show the range of outcomes from your work. Post the videos on your website and use them to tell your organization's story.

I've had the privilege of consulting with the FATHER Project for past year and a half, supporting their planning and evaluation. This summer we videotaped several participants as they told their own stories about how the project has impacted their lives. We linked short video clips from these interviews to the logic model for the project, so a personal story illustrates each intended outcome.

And a few more tips:

3. Embed videos within email newsletters and updates, giving people another way to receive your message.
4. Invite children that are connected with your work to write their own stories and make these stories into movies. The process of making and showing these movies can be a great community builder. I'm doing that this week with East African children at high-rise buildings in my neighborhood.
5. Envision the future of your organization and community by making videos that combine images and sounds that express the vision you are working toward.
6. Get started. You don't have to be an expert in movie making. Experiment, post it online, and ask for feedback.

I'd be glad to do a free consultation with you about how you could effectively use video in your organization. More examples of videos I've made with organizations are on my website.

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